Customer database segmentation

business tasks
  • Optimizing work with the customer base
  • Preparing selective offers aimed at small customer groups
  • Forecasting future customer activity
solution
The segmentation approach consists of several stages:
  • Customer base breakdown by various attributes, including regions, socio-demographic characteristics, profit margins, purchasing frequency and last purchase, product preferences, etc
  • Clusterization of customers by attributes
  • Checking the resulting segments for good business sense and stability over time.
  • Analysis of the rules of transition between segments to boost the effectiveness of work with the customer base
implementation effect
  • Boosting the effectiveness of target-oriented marketing by 20-30%
  • 5-10% reduction in customer attrition
  • Boosting the accuracy of future revenue forecasting by 15-20%


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