Intelligent pricing system for bonus programs
business tasks
- Using the mechanism for dynamic generation of discounts as a key pricing tool
- Creating a model to determine dependences between prices and discounts.
solution
- Development of a model that analyzes the dependences between prices and discount.
- Generation of offers for efficient prices with maximum discounts
- Account of seasonal and time-limited factors (‘Black Friday’)
implementation effect
- Effect of fixed prices
- Sales revenues increased through management of discounts only
- Maximized extra-high revenues during discounted sales.