Customer database segmentation
Services
business tasks
- Optimizing work with the customer base
- Preparing selective offers aimed at small customer groups
- Forecasting future customer activity
solution
The segmentation approach consists of several stages:- Customer base breakdown by various attributes, including regions, socio-demographic characteristics, profit margins, purchasing frequency and last purchase, product preferences, etc
- Clusterization of customers by attributes
- Checking the resulting segments for good business sense and stability over time.
- Analysis of the rules of transition between segments to boost the effectiveness of work with the customer base
implementation effect
- Boosting the effectiveness of target-oriented marketing by 20-30%
- 5-10% reduction in customer attrition
- Boosting the accuracy of future revenue forecasting by 15-20%