Marketing campaign management
Services
business tasks
- Maximizing income from the customer base
- Maintenance of contacts with customers
- Retention of customers and prevention of customer attrition
solution
Marketing campaign management includes several key stages:- Development of the customer strategy, including preliminary analysis of the customer base and identification of opportunities for addressing the customer segments identified
- Elaboration of a marketing activities plan aimed at different customer base segments through various channels
- Preparation of metrics to assess campaign efficiency
- Operational management of marketing campaigns
- Optimizing customers’ business processes for more efficient campaigns
- Marketing campaign automation
implementation effect
- Boosting the response to regular marketing campaigns by 20-30% (our record is a tenfold response increase)
- A reduction in customer attrition by 5-10%
- Customer satisfaction growth by 2-3%
Completed projects
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Automated system for management of marketing activities for JSC “FPK”
History of success